About me

I am Sasha Damjanovski, a storyteller, a speaker and a coach.

I consider himself fortunate to have been and continue to be learning from a great variety of life experiences. Originally from former Yugoslavia, I was raised in a mixed nationality family, studied sociology and psychology, have a military officer training (national service), and have worked in radio and TV before moving countries and arriving to London, UK. 

Parallel careers in film & TV as a writer/director/producer and in business communications followed and went hand-in-hand with important life stuff such as marriage, raising two children, embracing tango and tantra along the way (a life changing combo). Eventually, I trained in psychological counselling and CBT, before becoming a counselling coach and trainer. Today, I am also an associate lecturer at the University of Arts London, and a visiting lecturer with several other universities. 

If there is something this varied life experience has taught me is to remain curious and open to ideas, and navigate life with kindness and courage to grow.

Let’s have a chat about how I might be able to help you.